Joshua van Aalst’s blog

August 30th, 2007

You can now Blog on joshandfriends.com.au

Posted by Joshua van Aalst in Josh and Friends

In my never ending quest to provide the best possible dance music community website….

I have now installed blogging software that any website member can use.

Check it out here:
http://www.joshandfriends.com.au/forums/blog.php

This is the 2nd part of a 4 part process to upgrade the community part of the site. Over the next months you’ll also see a massive upgrade to the buying and selling part of the site.

I’m trying to find as many ways as possible to keep people entertained :)

Hope you like it, enjoy,

Josh

August 25th, 2007

Who is more evil those who write unfair laws or those who uphold them?

Posted by Joshua van Aalst in Interesting Stuff

I am referring to the new P plate laws that have recently come in.

Their is now a $184 penalty and a loss of 2 demerit points for any P plater caught driving without:

- Clearly displaying P plates on the front and rear of the vehicle.

Case….

1) Joshua van Aalst hops in his car to drive from Vaucluse to Surry Hills.
2) The car has P plates on both the front and rear.
3) He drives over the Bondi Junction overpass at 80kph.
4) On Oxford St he is pulled over by a police officer doing random breath testing.
5) The officer requests his license which states he is a P-Plater.
6) The officer checks the rear of the car and notices that their is no P-plate.
7) Joshua van Aalst states that the P-plate must have fallen off during the journey and that he has a spare in the car.
8) The officer fines Joshua van Aalst $184 and 2 demerit points.

The above is a simple case where upholding the new P plate laws is clearly out of the drivers’ hands. It is pretty much pure luck that when a P plater sets out on a journey he does not arrive at his/her destination with a fine and 2 demerit points.

Who is more evil those who write unfair laws or those who uphold them?

August 25th, 2007

Quick catch up!

Posted by Joshua van Aalst in Interesting Stuff, Josh and Friends, Netbeans

Alright everyone…..

Here is a quick catch up of what’s been happening with me.

Gayscene to be merged into Josh and Friends

Thats right very shortly the content of Gayscene will be merged into Josh and Friends. That means I’ll be adding a new Category group. I still need a name for this group so if you have a good idea for one please email me at josh@joshandfriends.com.au . Basically the category will have a couple of options to describe at what demographic the DJ, Event, News e.t.c. aims at. The options at the moment are Gay scene, Lesbian scene, 18+, Under 18.

Their will be a new forum added for Gay and Lesbian events.

Personal Development

I am working extremely hard at personal development at the moment. Normally when I hear someone say they have been doing personal development I imagine that to be someone trying to find themselves. Believe me when I say i’ve found myself, and i’m only describing what i am doing as such because I can not announce it just yet. It’s all very exciting though!

Facebook

Yes, I have joined the revolution with both my own personal Joshua van Aalst page and also a Josh and Friends group. I must admit so far i’m absolutely loving it. I have managed to contact almost all of the friends i wish i would have kept in contact with but didn’t. It’s great seeing what they are all doing on a day to day basis.

If you haven’t used Facebook it is alot like Myspace except with an exceptional tracking system that provides you with an overview of what all your friends are doing. E.g. “Joshua van Aalst is now friends with Ella Parker”.

New version of Josh and Friends website

I have also been working ‘reasonably’ hard on a new version of the website. Unfortunately I did something rather silly. The site is written in Netbeans 5.5.1 (the current production version). I upgraded to the milestone version of Netbeans 6 which is full of show stopper bugs. I have not been able to migrate back to version 5.5.1. I am left with a choice; persist and wait till mid September when Netbeans 6 goes beta or work off a backup and migrate at a later date. As I am doing the ‘Personal Development’ above I have decided to go with the former. This may mean that an upgrade to the site won’t happen till end of September. What’s in this upgrade i’m speaking of? I’ll blog about it in a separate post.

A Night Of Trance

Tennille has squeezed my arm and we are going to run an A Night Of Trance event on September 21 at ARQ. Their hasn’t been one for 6 months and we are very excited about the return of uplifting Trance to Sydney. It has been a rather depressing time for Trance in Sydney and I hope that everyone will get out in force to support the event and show that we still LOVE our Trance! - Make sure you bring a friend to the event.

Swimming

I’m also back at the pool 3 days a week again. As the months are getting warmer it’s time to trim down and get in shape.

August 6th, 2007

Top tips for DJs promoting themselves

Posted by Joshua van Aalst in Josh and Friends

This article applies to both www.joshandfriends.com.au and www.gayscene.com.au

1) Update your profile regularly! The site gives preference to DJs that update their profiles regularly by featuring them on the home page.

2) ALWAYS PUT INFORMATION IN YOUR PROFILE. If you upload a profile with just a picture and a title that will be no use to anyone. Who’s going to get excited about a DJ they know nothing about? Make sure you list your top tunes. What influences your style and makes your performances individual.

3) Ensure that events you are performing at are listed on the site. If the promoter hasn’t listed the event on the site then both you and they are missing out on the exposure! The site will automatically build a gig guide of past and upcoming gigs for you and notify your fans that their favourite DJ is playing at an event. We can’t do this if the events aren’t listed. Phone or email the promoter/event organiser and tell them to get the event up!

4) Ensure that you are linked to all events you are performing at. We can not construct your upcoming event guide and notify fans of your performance if you are not linked to the events! If you see an event that you are performing at but are not linked to then notify the creator of the event listing via a private message or email. You can do this by clicking on their name under the heading “Created by” on the event’s page. The more links to your DJ profile the more people browsing the site will see it.

5) Email your fans!! Some DJs have massive fan clubs on the site. We have a wonderful feature called “Email fan club” which will send a bulk email to all your fans. It even builds an upcoming gig guide for you!! You can find the button to launch this feature just above your fan club. Give it a try!

6) Put up a mix download and link it to your profile. Adding a mix will give you even greater visibility on the site. You can add one here: http://www.joshandfriends.com.au/dancemusic/Download/Create

7) List your tracks by text in the description box of your’ downloads. Why? Because search engines can only scan text not images. For example if someone searches for “Downloads with Alphazone Flashback” we want your mix to come up.

… Lastly if something is not working tell us! We can’t fix it if you don’t notify us. Please email me here josh@joshandfriends.com.au .

August 5th, 2007

Top 10 tips for promoters and event organisers

Posted by Joshua van Aalst in Josh and Friends

Hi everyone,

You might find this interesting if you are promoting on www.joshandfriends.com.au or www.gayscene.com.au

Top 10 tips for promoters and event organisers

1) Create a news article about your event and you will be listed on the top of the home page. This is the most unused section on the site and it is also the most viewed! Also now that only 2 weeks worth of events can be seen in the “What’s on” list (in the left nav), it is even more important to promote your event if it is far away.

a. Click the “Create News” link from the “News” menu.

b. Click the “News” menu and then click the “Create” button in the middle of the ‘News” screen.

c. Click on any event on the site and click the “Create Another News” button at the top of the screen.

2) NEVER put information straight on the forums! Only a percentage of our readers go to the forums. Make sure you maximize your readers by creating a News, Interview, Competition, Review or Event item.

a. A forum thread will automatically be generated for you.

b. Your item will be listed on the home page.

c. A notification email will be sent to users who are interested in what you have listed.

3) Create a competition or giveaway for your event. We now have a new menu and forum just for competitions and giveaways. This has been one of the most requested features from the users – To add a competition do 1 of the following:

a. Click the “Create Competition” link from the “Competitions” menu.

b. Click the “Competitions” menu and then click the “Create” button in the middle of the ‘Competitions” screen.

c. Click on any event on the site and click the “Create Another Competition” button at the top of the screen.

4) Always put text in the description of your events and other items. Our site is highly optimized for searching and when search engines index it they can only read text! There is nothing better than typing in Google “What’s happening this weekend for Trance in Sydney” and your event appearing first. There is also no point uploading an event with just a title and a date. People can’t get excited about it if they know nothing about it!

5) Link your events to all your DJs! If your DJs don’t have profiles on the site then email them and tell them to get their profiles up! Linking is important as it makes your item appear more important in the eyes of search engines and more likely to appear at the top of their results. It is also important as it makes your event more visible throughout the site. When people visit DJ Arbor’s profile they’ll see him listed as performing at your event. Also when you link to DJs their fan clubs will be notified via email that their favourite DJs are playing at your event. We can’t do this if you don’t link to all your DJs!!!

6) Get your event listed early. People plan their weekends and often groups of site members will arrange to go out together. If your event is not up it’s not an option! – To add an event do 1 of the following:

a. Click the “Create Event” link from the “Events” menu.

b. Click the “Events” menu and then click the “Create” button in the middle of the ‘Events” screen.

c. Click on any event on the site and click the “Create Another Event” button at the top of the screen.

7) Sponsorship. We are currently offering sponsorship for events (free banner, feature ads and inclusion in the mail out). If you would like your event sponsored then please email josh@joshandfriends.com.au .

8) Upload photos of your event. We have a wonderful photo gallery that is really easy to use and lets anyone upload photos. You can find how to use it here: http://www.joshandfriends.com.au/forums/photos-movies/4867-all-users-can-now-create-albums-upload-photos.html

9) If something is not working tell us! We can’t fix it if you don’t notify us. Please email me here josh@joshandfriends.com.au .

10) Create a company profile and email your fan clubs! We have a cool feature that allows you to email all your fan club members at once.

a. Click the “Create Company” link from the “Companies” menu.

b. Click the “Companies” menu and then click the “Create” button in the middle of the ‘Companies” screen.

c. Click on any company on the site and click the “Create Another Company” button at the top of the screen.

d. Once your company has been created and you have fans then scroll down your companies page and you’ll see an “Email Fan Club!” button just above your fan club.

August 4th, 2007

Google adsense. Your working for Google!

Approximately 2 weeks ago I added Google adsense banners to the top of my sites www.joshandfriends.com.au and www.gayscene.com.au . The aim? To raise some money for the increasing cost of web hosting due to site growth.

Adsense = When you put Google banners and adds on your site for other sites
Adwords = When you pay Google to advertise on their search or their adsense network of sites.

We are currently doing an average of 20,000 unique visitors per month on Josh and Friends alone.

Over the 2 weeks that the advertisements have been up we have generated a total of US $3.67 . I could say that is a joke but I think the number speaks for itself.

To make matters worse lets look at how much I was paying Google when i was using their advertising program adwords to advertise on other similar sites to mine.

I was paying between 39 cents and 75 cents a click (Australian). Average of 57 cents. At current exchange rate (84 Australian cents to 1 US dollar) that is 48 cents per click I pay Google.

So how much does Google give back when i put their banners up? I’ve had 62 clicks in the 2 weeks which averages out to 6 cents.

So Google’s markup per click is 42 cents a whopping 88%!!!!!

You can see why their the worlds most successful company right now.

I am currently looking for another advertising agency. One which doesn’t take 88% of revenue. Send me an email josh@joshandfriends.com.au if you know any or reply to this entry.