Google adsense. Your working for Google!
Approximately 2 weeks ago I added Google adsense banners to the top of my sites www.joshandfriends.com.au and www.gayscene.com.au . The aim? To raise some money for the increasing cost of web hosting due to site growth.
Adsense = When you put Google banners and adds on your site for other sites
Adwords = When you pay Google to advertise on their search or their adsense network of sites.
We are currently doing an average of 20,000 unique visitors per month on Josh and Friends alone.
Over the 2 weeks that the advertisements have been up we have generated a total of US $3.67 . I could say that is a joke but I think the number speaks for itself.
To make matters worse lets look at how much I was paying Google when i was using their advertising program adwords to advertise on other similar sites to mine.
I was paying between 39 cents and 75 cents a click (Australian). Average of 57 cents. At current exchange rate (84 Australian cents to 1 US dollar) that is 48 cents per click I pay Google.
So how much does Google give back when i put their banners up? I’ve had 62 clicks in the 2 weeks which averages out to 6 cents.
So Google’s markup per click is 42 cents a whopping 88%!!!!!
You can see why their the worlds most successful company right now.
I am currently looking for another advertising agency. One which doesn’t take 88% of revenue. Send me an email josh@joshandfriends.com.au if you know any or reply to this entry.
